AdPerf™Advertiser: Manage and optimise your online advertising investments

Designed for media agencies and advertisers, AdPerf™ Advertiser belongs to the new generation of adservers. Its hi-tech capabilities are designed to optimise dispaly advertising potential. It also acts as a global management interface for online investments, combining tracking in real time and measurement of ROI across all channels (media buying, sponsored links, email campaigns etc.) as well as webanalytics.

Why choose AdPerf™ Advertiser?

For easy delivery in any advertising format (Flash, Rich video etc.)
To improve the performance of banner campaigns by automatically displaying the most effective creative in terms of the campaign objectives and the internet users targeted
To compare performance across all online activities using a single interface and without the risk of double counting
For immediate access to consistent and independent data from reports produced by the various ad media of the campaign
To enable accurate analysis of performance, the quality of traffic generated and the profitability of different channels and media formats
For access to essential information for fine-tuning media plans for subsequent campaigns

« Advantages »:

It is exclusive. Internet users exposure and click paths identifying contact points prior to conversion
It is practical. Statistics can be instantly viewed on a customisable web interface
It is indispensable. Data available in real time
Data on the age, gender and socio-professional category of web users exposed on each ad media of the campaign
Web users top paths on the site from each ad units of the campaign
An API that allows you to integrate AdPerf™ data to your internal solutions
A dedicted customer support to help you setup and use the ad server

This high performance service from Weborama Solution is recognised and used by a large number of major accounts. Contact us now for your own customised solution.

What our clients say
- We use AdPerf™ on a regular basis to manage our clients’ campaigns (MSN, Xbox, Roche Laboratories, Rip Curl, etc.) This type of adserving and tracking platform is absolutely mandatory to run online advertising campaigns. We chose Weborama’s solution because we have known them for a long time and have always been satisfied by their solutions and services. Implementing tracking with AdPerf™ is quick and easy, and the user interface itself is very intuitive. AdPerf™ gives us all the details to follow closely the performance of our clients’ campaigns.
  
  François Tiercin - Media manager - Heaven agency
- A solution such as AdPerf™ provides us with the visibility and control we need to manage our online investments. Thanks to real time statistics, we have gained in flexibility and can react quickly to optimize our campaigns. We can measure precisely the ROI of our marketing expenses and benefit from a detailed qualitative analysis of our campaigns. AdPerf™ is a simple, powerful and evolutive solution that totally satisfies us!
  
  Samuel Monfront - Web project manager- Marketing and development dept. - BNP Paribas Group
- Using AdPerf™ allows us to set up really detailed campaigns reports for our clients and to build knowledge on media planning optimization. It acts of a strong added value and allows us to develop value-added services to implement and optimize online campaigns. Wth AdPerf™, we can develop the agency clients’ satisfaction & loyalty!
  
  Pascal Bonicalzi - CEO – Media By Design
- AdPerf™ provides us with a real-time control on the numerous campaigns that BNP Paribas runs on a daily basis. It is a powerful solution to drive our online investments and gives us the necessary details on their returns and profitability. We have opened a limited access for our media agencies and use AdPerf™ as a collaborative platform to facilitate information sharing and gain expertise over time. AdPerf™ also provides us with a full analysis of the campaign’s impact.
  
  Franck Desvignes - Marketing & communication manager – Mobile and Internet dept – BNP PARIBAS
- AdPerf™ allows Cetelem to have a very specific view on the performance of its e-marketing actions. Thanks to AdPerf™, we can measure which communication channels, messages or formats are most appreciated by our target population.
  
  Frédéric Tardy - E-business Executive Cetelem Spain.
- Thanks to AdPerf™ Initiative Media has been able to create a real breakthrough towards competitors, enhancing itsprofile of innovative agency on the online advertising market. Thanks to the technology provided by Weborama, we can automatically and in real time optimize all its clients’ campaigns and maximize their on line performance. Another strong added value of the solution lies in its post-view analysis abilities with data such as web site audience overlap and best acquisition channels identification.
  
  Juan Ramón Barrero - CEO – Initiative Digital
- AdPerf™ is an advanced media strategy optimization solution. It measures overlap between the different sites of a media plan, analysis the unique coverage of each site and calculates the reach & frequency of our campaigns. Thanks to these data, we are able to make informed decisions and adjust our media strategy accordingly.
  
  Bruno Boussuge - Partnerships manager – Mobile and Internet dept – BNP PARIBAS
- Our media agency is using from now on AdPerf™ solution for its on line ad campaigns display. This tool is answering perfectly our communication requirements in terms of geo-targeting. Thanks to AdPerf™, we have been able to display our last rich media campaign on important national portals, delivering different movies to users located in different areas of the country.
  
  Stéphane Vié - Advertising and Marketing Director - ORPI
- Weborama Solution provides us with a particularly accomplished system into which we integrate the analysis of 100% of the traffic generated by the online actions, including traffic from self promotion campaigns and organic search. The ability of the company to propose quick and customized updates of the tool also makes the difference.
  
  Frédéric Bartoli - Digital dept. Executive - Lagardère Active
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75019 Paris
Tel : +33 1 53 19 21 40
Fax : +33 1 53 19 21 41
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